Spanish Language and Latinx Media

GLAAD serves as a resource to Spanish and English-language Latinx media outlets to ensure fair, accurate and inclusive representations of LGBTQ people.

Latinx consumers of both English and Spanish-language media want very much to see their lives reflected in the media they enjoy. That’s why GLAAD works to advance meaningful representation of LGBTQ Latinx people. We offer resources for media professionals working in any medium, from newspapers and magazines, to web sites, movies, games and other forms of media.

We also want to help community members and families find their voices and access important resources.

To find out more, contact us at espanol@glaad.org

For parents & families/Recursos para padres y familias:

https://www.glaad.org/familia

For media/Recursos para profesionales de los medios:

Cobertura Objetiva de Personas y Temas Transgénero | Guía para los Medios: Terminología Gay, Lesbiana, Bisexual y Transgénero | Cobertura Objetiva de los Deportes y la Comunidad LGBTQ

Did You Know?

  • Latinx support for LGBTQ issues is strong and ever growing.
    • 59% say that homosexuality should be accepted by society.
    • 54% support marriage between same-sex couples, outpacing the population as a whole, of which 53% support marriage for gay couples, according to a 2012 Gallup poll.
    • According to a 2010 Bendixen & Amandi International poll:
      • 80% of Latinos believe gay people often face discrimination
      • 83% of Latinos support housing and employment non-discrimination protections
      • 75% of Latinos support school policies to prevent harassment and bullying of students who are or are perceived to be gay
      • 55% of Latinos (and 68% of Latino Catholics) say that being gay is morally acceptable
      •  
  • Univision and Telemundo, long the dominant forces in Spanish-language TV, have become a legitimate challenger to the Big Four English-language networks (ABC, CBS, NBC, Fox) and has even bested them in some markets and time slots; its chief rival Telemundo is also on the rise.  In July 2013, Univision set a TV ratings milestone with its average of 1.81 million viewers aged 18-to-49-- the youthful demographic that television advertisers are most eager to reach—besting Fox, NBC and CBS.
  • Latinx households consume both English and Spanish-language media. In terms of television specifically, 61% of Latinos watch TV in both English and Spanish; 23% watch TV only in English; and 16% watch TV only in Spanish. According to surveys, almost all adult children of Latinx immigrants are really comfortable with English, but their parents frequently are not (only 23% report being skilled English-speakers) – making it even more important for Spanish-language media to be inclusive in order to change hearts and minds in Latinx communities
  • Many Latinx celebrities have spoken out in support of LGBTQ people and issues, including Sofía Vergara, Olga Tañón, Rene Pérez of Calle 13, Kate del Castillo, Angélica Vale, Oscar de la Hoya, Fher Olvera, the lead singer of popular Mexican group Maná, and many others.
  • For primetime entertainment programming, Spanish-language media outlets still mostly import shows from Mexico and Latin America but are increasingly producing more shows in the U.S. Of the Spanish-language broadcast and cable networks producing news shows in the U.S. (Univision, Telemundo, CNN en Español), many of them are shared with Latin American audiences as well.